Which is more important, frequency or reach?

I was just thinking about some of things on marketing lately which this question came up..

Which is more important: frequency or reach in marketing? I wrote down the definitions.

Reach

Reach is about how many “views” you can rack up. If a piece of content has high reach, that means it is widely distributed in the marketplace. In layman's term, a lot of people has viewed, interacted or passed by your content.

High reach is good because it helps you gain more product awareness. High...

Which is more important, frequency or reach? WordPress ...