GA4 Server Side Implementation – Custom Event Data Not Appearing

Through a server side implementation of GA4 (Google Analytics 4), upon adding a new custom event based on an existing event through the user interface, the event does not appear. Has anyone had an issue with this and what was the resolution to have the data appear?


As an example, the event that is already tracking is called, “Button_Click” and there is a parameter called “anchor_text”, where the values for anchor_text are based on the various places that the button could be on a page....

GA4 Server Side Implementation – Custom Event Data Not Appearing WordPress ...