My agency client doesn't want to associate with any agency keywords!

Hi,

I'd like to get your thoughts on this. I have a client that is an inteational marketing agency. They have offices in South Africa, Italy, Portugal to name a few. These localised pages rank for localised keywords such as "marketing agency Cape town" or "agenzia promozionale". They obviously have the best chance of ranking well for agency related keywords as that is what they are.

However...

As a company they want to eventually shift to being a martech solutions company or...

My agency client doesn't want to associate with any agency keywords! WordPress ...