Tools to create a quiz that gives personalized product recommendations?

Anyone knows if there any software, plugin or library to create something similar to the quiz in https://www.warbyparker.com/quiz? (different questions, showing personalized product recommendations at the end based on the answers). The difficult part is not the quiz (there are a lot of tools for that), but connecting the quiz answers to the product database in order to give personalized recomendations.

And a similar thing but with a chatbot instead of an interactive quiz? (the chatbot asks...

Tools to create a quiz that gives personalized product recommendations? WordPress ...