Jimmy on "[Plugin: Google Analytics by MonsterInsights] Rather Unpleasant Transition"

I oversee several larger scale e-commerce sites which all have been using this plugin for at least a year. Recently MonsterInsites has acquired the property rights, and with it caused quite a bit of trouble for me :P

For starters, upon this new ownership, it would seem that everyone using the plugin had to endure quite a load of updates. Much of which seemed pointless and more brand-related, neglecting the current customer-base. I have even noticed the logo on the backend being drastically changed ATLEAST 2 times (so much so that I was getting requests that clients were not able to find the plugin!!!).

More recently an update was rolled out for the e-commerce portion of Google Analytics, which ultimately failed, no longer recording transactions (something rather important to e-commerce business). Luckily I keep all the sites which are under my eye in version control repo for situations like this and was able to roll back the changes... but what about the missing data I now have to account for when deciphering analytical data.

Now I understand that Monster Insites is only trying to understand the way everything works here, but as mentioned before, all of this BRANDING sh*t being thrown into updates needs to stop! I have not yet moved to another solution BUT can certainly admit to having looked around for an alteative (and to being somewhat convinced of sending my business elsewhere).

On that note, I regretfully would encourage everyone to go elsewhere in search of a Google Analytics plugin, as these guys have only made things difficult thus far.