What does 'marketing strategy' actually mean?

Hey,

I'm struggling to actually understand what strategy is / looks like.

For example if someone asked me to come up with a marketing plan I get what that is, but if someone asks what is the digital marketing strategy or come up with a strategy, I don't get how it differs from the plan? I have Googled and read many web pages that go into the detail of building a strategy document etc but it still doesn't make sense to me. Can someone explain how a digital marketing strategy differs from...

What does 'marketing strategy' actually mean? WordPress ...