Answering questions about working with the mobile DSP and in-app

My colleagues at Adsbalance agency and I decided to answer questions from e-commerce advertisers about in-app traffic, programmatic buying, and DSPs.

First, about how important this traffic is in general (spoiler - crucial). Almost any service has a mobile version: a fashion store or a premium delivery service. Along with the development of the mobile ecosystem, brand advertising in apps is gaining momentum. There are now many tools to analyse the effectiveness of in-app promotion and...

Answering questions about working with the mobile DSP and in-app WordPress ...