How to Create Video Ads That Convert

Video ads are highly effective on platforms like YouTube, Facebook, and TikTok. Here are some formats that work well:

-Long VSL (20-60 mins): Presents information with B-roll clips and animation.
-Short VSL (under 3 mins): Features a hook, problem, and solution, leading to a longer VSL or landing page.
Vertical Ads (9:16): Ideal for Facebook & Instagram Stories, Reels, YouTube Shorts, and TikToks.
-Horizontal Ads (16:9): Optimized for computer monitors, TVs, and some tablets.
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