How to improve customer's experience in the blue-collar world (Plumbing)

In the blue-collar world, word of mouth is still king. The online space is monopolised by big branded companies that have been around for decades on decades. So you can see how difficult it is for the small blue-collared man to make his presence known digitally. One strategy I have found that has helped many is making DIY content for the intended customers. Despite the fact that it could take it away the need for the service being promoted, it did help build a rapport with new and existing...

How to improve customer's experience in the blue-collar world (Plumbing) WordPress ...