Content Exchange Instead of Link Exchange?

We’re exploring content exchange as a safer alteative to classic link swaps.

Instead of trading links directly, the idea is simple: we visit a site, answer a few short UX questions, and another user does the same for ours. The backlink ends up inside a small, human-written review rather than a reciprocal link.

What do you think?
Is content exchange a more sustainable approach than traditional link exchange?