The Mythical Chevy Nova Marketing Lesson

Recently I came across this story about Chevy Nova cars and how they faced a global marketing challenge when targeted at Spanish speaking countries because Nova means “No Go” in Spanish.

What was interesting was the fact that the story was a myth that never occurred - so why did the story get passed around, and accepted, so much in the first place?

We definitely do take into account cultures and their differing perceptions, but should we? As our world gets more and more globalised, and as...

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